As a seasoned Digital Marketing expert, I have expertly managed more than $50 million worth of advertising spend across multiple platforms including Facebook, Instagram, Google, Snapchat, Twitter, Pinterest, TikTok, and native platforms. With an unwavering focus on maximizing return on ad spend, I have honed my skills through years of developing compelling eCommerce offers, leading a team of driven professionals, and executing successful paid traffic campaigns. From strategy development to execution, I possess a deep understanding of the entire digital marketing landscape, ensuring my clients receive the best results possible.
Eu Natural Supplements, Penetrex Pain Relief Creams, TruSkin Skincare, BioTrust Supplements, Sounds True, Eckhart Tolle, Wim Hof, Triton Charters, Malarky Charters, and more!
I have a plethora of skills and am very knowledgable in: Digital eCommerce, Digital Strategy, Data Analytics, Project Management, Account Management, Branding, HTML, CSS, JavaScript, Landing Page Creation, Pixel Tracking, Google Tag Manager, Google Analytics, Affiliate Tracking Software: Everflow, Cake – Conversion Rate Optimization, Email Marketing: Klaviyo, MailChimp – Shopify + Shopify Apps, WordPress, Chatbots, CRM: Tableau, Salesforce – Webhosting, Google Suite, Adobe Creative Suite, Microsoft Office, Facebook Blueprint Certified, Google Adwords Certified, D2C/B2B, B2C, and much more.
Project Manager – Revenue Growth ( e-Commerce + verticalization ) – Meta
September 2022 – Present
I currently manage e-commerce and verticalization projects for the fastest-growing program at Meta: the Advertising Sales Partners (ASP) program.
- Help scale knowledge on e-commerce media strategies and best practices to help advertisers scale spend and revenue within our platforms.
- Birthed e-commerce office hours that have scaled from just a few ASPs to now 50+ that attend to learn + Q/A between regions.
- Work with XFN teams to coordinate training, certification, and overall increase education on our products + services.
- Developed an advertising account audit playbook that is now being used by ASPs worldwide.
- Directly work with measurement and technology to ensure that there is a programmatic and scalable approach to systems built for ASPs.
- Developed an Enablement hub website that hosts our most up-to-date and relevant information on news, products, case studies, and more.
- Helped scale brand-new markets from 0$ revenue to over 5 & 7 figures.
Freelance – Founder of Spotlight Media Agency
June 2018 – Present
Currently, I am running paid media for eCommerce and lead generation on social platforms spending upwards to 500k monthly which helps me better understand the ever-changing environment of online advertising. From creating eCommerce offers, site development, web hosting, and constantly tweaking these funnels (CRO) that I’m sending paid traffic to, I have very well-rounded experience with online advertising as a whole.
Senior Media Buyer Manager – Iconic Industry
San Diego, California – April 2016 – April 2019
Managed a team of 5 media buyers aimed to maximize millions in profit while also teaching and implementing new processes and procedures to ensure the best results for the company.
- Created trend setting creatives and funnels aimed to maximize ROI.
- Main point of contact between company and affiliate networks
- Developed relationships within the industry and was always the face of the company at events throughout the world.
- Managed ads daily ensuring all KPIs are met and the profitability is there.
- Designed and developed presells / landing pages using HTML/CSS
- Utilized Adobe Creative Suite to create all assets needed to maintain advertising campaigns.
- Launched products from scratch that are now the backbone of this company.
Director of Business Development – West Coast, Sargas Pharmaceutical Adherence and Compliance International
Bakersfield, California – January 2014 – March 2016
Oversees SPAC services for territories including: California, Nevada, Arizona, Oregon, and Washington
- Responsible for planning and executing new strategies to acquire more oncologist clientele for SPAC services.
- Key leader for territorial distribution of product services.
- Provided constant proactive action for both the maintenance and building of relationships for current clients and prospective clientele.
I have an AA in Business Administration from Bakersfield College – 2008-2010. I was a Senator in Student Government 2009 and on the Dean’s List throughout my stay. I’m certified in: Google Adwords, Facebook Blueprint, and also a Certified National Pharmaceutical Sales Representative ( CNPR ).
Though I don’t have a Bachelors degree, my experience far outweighs what any college can teach you 🙂